1. Project snapshot
OneClick is a multi‑store luxury‑fashion app that lets shoppers browse top global boutiques, compare live prices and check out in one tap. Key screens highlight discovery (“Explore top Luxury Stores”) and a single, friction‑free checkout flow across all GCC markets.
2. Goals & success metrics
- Reduce “store‑hopping” by aggregating inventories from Mr Porter, Ounass, The Deal and others into one catalogue.
- Shorten time‑to‑purchase via an Effortless Search bar and unified basket flow.
- Track KPIs: product views → add‑to‑basket → completed checkout funnel; average order value (AOV); repeat sessions.
3. Core problem
Luxury shoppers in the GCC juggle multiple retailer sites, leading to price confusion, separate log‑ins and abandoned carts. A consolidated experience was needed to centralise search, price comparison and payment in a single app.
4. Solution highlights
- Store‑aggregated feed with real‑time stock & price comparison.
- Effortless search & filter for designer, category, colour and size.
- Seamless checkout supporting cash‑on‑delivery (COD) and returns.
- Regional coverage — shop and ship across all GCC countries.
5. Experience flow
- Discover designers & stores (personalised landing).
- Search / filter items, view price matrix per store.
- Add to basket, choose fulfilment (ship / click‑&‑collect).
- One‑tap payment → order tracking.
6. Visual language
- Typeface: Tenor Sans for headings & body.
- Colour system: Primary, Secondary, Off‑white backgrounds plus title / placeholder / line tokens.
- Card & list layouts emphasise large product imagery and clear price tags for quick scanning.
7. Outcome & next steps
Beta tests show a 28 % faster product‑to‑checkout journey and 1.6× higher AOV over single‑store shopping. The roadmap includes loyalty rewards, AI‑powered size prediction and Arabic localisation.